Back to workBrand & Visual Identity
Brand Identity Refresh
We gave a local service chain a cohesive, corporate look through a unified logo and color system.
The problem
Every location used a slightly different logo, color, and sign — so the brand looked inconsistent from one branch to the next, and unfamiliar customers couldn't tell the locations belonged to the same company.
The outcome
A single, recognizable identity that looks the same everywhere the business shows up — from the storefront sign to the invoice.
Our approach
- Design one primary logo mark and a small set of approved variations
- Define a consistent color palette and typography system
- Package everything into simple guidelines any location can follow